Spoonfed customers averaged 27% revenue growth in 2018

by Alistair Coats

On average, caterers using Spoonfed in 2017 and 2018 saw their revenues grow by 27% last year. Another excellent 12 months of helping caterers scale their business and handle more orders with less stress.

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Like we did last year, we’ve studied the numbers and are publishing the facts about the impact Spoonfed is having on customers. Taking the average across all our catering customers, on a like-for-like basis, it’s been another year of impressive growth for them, with both order numbers and order values increasing. Results are even more impressive than our calculations on the first half of 2018 indicated.

Our customers’ catering sales averaged 23% growth in the number of orders received, with, on average, revenues growing by 27% in 2018 compared to 2017. Spoonfed’s goal has always been to help caterers improve service and handle extra capacity, so the increase in order numbers shows how our users are impressing their customer base and inviting repeat custom.

We also focussed heavily last year on helping caterers give customers more control over their selections. The addition of ‘modifiers’ to menus - so that specific selections can be made, but always according to the kitchen’s ability - has boosted customer satisfaction as well as average order values. A similar effect is seen from the option to add extras, like drinks and snacks, easily visible before orders are confirmed. The effects of upselling are clearly illustrated by the higher revenue growth relative to order numbers.

Which draws the eye to the web stats. We have calculated the year’s statistics for both system orders (placed by catering customers’ staff in Spoonfed’s back office), and web orders (made by caterers’ customers online) and are happy to report that revenue growth has been dominated by web ordering. While total revenues averaged growth of 27%, web orders values in fact led the charge, averaging growth of 53%. The ability to take orders online has always been one of the great strengths of Spoonfed, as caterers get all the benefits of the system’s order management (flawless transfer of data through production, delivery, invoicing etc), without staff having to input the initial order details. Web order revenues averaging growth of 53% is great news for Spoonfed’s customers, who are scaling up while freeing themselves to do other tasks as orders come in in the background. On top of this, unlike selling through a marketplace site, Spoonfed caterers keep ownership of the customer, while the cost of selling through Spoonfed is far lower than with a marketplace site.

Spoonfed customers often enjoy consistent year-on-year growth, so we’re looking forward to seeing these statistics for 2019 as we expand in Europe and America and bring new caterers on board. Our recent update to Spoonfed’s online ordering design should have a great impact on caterers looking to build a beautiful, branded web ordering site that lets customers find exactly what they want and encourages them to keep coming back. Get in touch if you’d like to know more about it, or how Spoonfed could help you grow your catering business.

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