Spoonfed caterers saw a 54% increase in their web order values in 2017

by Alistair Coats

Caterers using Spoonfed to take orders online saw a huge 54% increase in revenues from online ordering in November 2017 compared to the previous year. If you’re still looking for a New Year’s resolution, adding our catering software to your business would be a great way to start 2018.

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Spoonfed users saw a 28% increase in the number of orders received online in 2017 compared with 2016, as well as growth in the number and value of orders taken on the phone or by email in the system’s ‘back office’.

Providing online ordering doesn’t just give customers the control they want; it reduces stress in the kitchen and frees your team up to do other tasks, knowing that orders are feeding through the Spoonfed catering management system automatically.

This year’s growth in sales is not unexpected. The convenience of our online ordering system encourages customers to keep coming back, repeating and editing previous food and drink requests quickly and easily, with delivery addresses and order preferences being stored automatically.

But more than the order number increases, it’s the 54% growth in online ordering revenues that is making our platform an industry favorite among caterers. Our system is designed to make it simple to upsell - customers can easily upgrade their choices, paying supplementary costs for premium ingredients, and with extra items (desserts, drinks, snacks, etc) appearing in a prominent place when adding menus to the cart.

If you would like to know what Spoonfed could do for your revenues, get in touch to see what our online ordering system could do for you.

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