Seasonal Menus

No Mr Bond, I expect you to dine

by Martin Boyd

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Full marks if you noticed that this blog title was (almost) taken from the 1964 Bond movie, ‘Goldfinger’.

I once visited a movie company whose catering manager promotes new menu items to celebrate each new blockbuster movie release. Now, if he misses out on the opportunity to add a section to his desserts called ‘No Time to Diet’ for the new Bond movie I will be very disappointed. (At the risk of you not reading any further, can I also suggest a ‘Chew’baka menu for any Star Wars release. What?!...I thought that was good.)

When it comes to your eating habits do you follow the high days and the holidays?

Is your Thanksgiving not really Thanksgiving without the Turkey? And yes, you will have it again at Christmas, just because that is what we do.

If you are Scottish like me, then January will have at least a couple of opportunities to toast Robbie Burns and enjoy some delicious Haggis. (If you can catch them that is!)

Access all areas!

Being creative means that you will want to be able to offer menus which are fresh, interesting and tempting.

Being wise means recognising the potential for increased revenue to capture the moment

Being innovative in how you reach out to your customers will satisfy both of the above

Spoonfed give full access to the ‘back office’ to allow menu changes to be made easily by the catering team. Let customers know about a promotional menu for the latest event or holiday. These can be pushed to the top of the page when the menus are viewed online and with the right image it will drive revenue with a great opportunity for upsells and add ons.

Used alongside Spoonfed’s built in Voucher feature you can really engage with your customers.

  • Seasonal menus can be set to appear for a period of time

  • Daily Specials - hot specials that change daily can be placed ahead of time

  • Weekly Specials - weekly rotational menus can be set up for efficiency

  • Site Specific Menus - cafe 1 might have different menus from cafe 2

Find out more about the comprehensive control you can have over menus, and how to drive sales with a demo of the Spoonfed ‘back office’.


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