Catering ROI Calculator

Contract catering comes with complexity, but your admin doesn’t have to. Plug in your numbers and find out how much ROI Spoonfed could deliver in year one.

How the Calculator Works

Contract catering comes with complexity, but your admin doesn’t have to. Plug in your numbers and find out how much ROI Spoonfed could deliver in year one.

1
You enter your weekly orders, average order value, admin time, and staff costs.
2
We compare your admin time to Spoonfed’s benchmark of 3.7 minutes per order.
3
We calculate how much time you save across the year.
4
We estimate your labor savings, based on your rate.
5
We estimate revenue uplift based on improved efficiency and reordering.
6
We subtract Spoonfed’s annual cost.
7
That’s your ROI.

The world’s leading caterers power their operations with Spoonfed

Easy to create, manage and update catering and hospitality menus.

Reduced menu update time by 47.5x

Baxter Storey catering at Osborne Clarke streamlined operations, cut admin time, and transformed menu management with Spoonfed. See what’s possible when manual processes get a modern upgrade.

Production planning and instructions for back-of-house and kitchen catering teams.

Saved days on production planning

Spoonfed transformed Sheffield University catering by cutting costs, boosting efficiency and improving service. See what’s possible when outdated systems are swapped for smart solutions.

Catering customer account and order self-management.

How Atelier Reduced Admin Time by 87%

Atelier transformed its catering operations by cutting admin time by 87%, freeing up teams for strategic work and boosting efficiency.

How does the ROI calculator estimate my return on investment?

The calculator compares your current administrative time per order to Spoonfed’s benchmark of 3.7 minutes. It then projects your labor cost savings and revenue uplift based on improved efficiency. Finally, it subtracts Spoonfed’s subscription cost to deliver your net ROI, ROI ratio, and estimated payback period.

Why is 3.7 minutes used as the Spoonfed admin time?

3.7 minutes is based on time studies conducted across Spoonfed’s user base. It reflects the average time to manage an order using Spoonfed’s end-to-end automation, including ordering, amendments, confirmations, and invoicing, compared to manual or semi-manual workflows.

What does the revenue uplift calculation include?

Revenue uplift is estimated as a percentage of your annual order value, based on increased order frequency, improved accuracy, repeat ordering, reduced friction, and more effective customer re-engagement. It is calculated automatically using a 16.5% uplift coefficient, derived from empirical data across existing Spoonfed clients.

Is the ROI calculation based on one year only?

Yes, the ROI figures presented are based on a 12-month period and include both recurring and one-time costs. This provides a clear view of first-year ROI. In subsequent years, your ROI will typically improve, as the setup fee is non-recurring.

How accurate is the ROI result?

The result is an estimate based on your inputs and known performance benchmarks. While actual ROI may vary depending on operational complexity and user adoption, the model is designed to provide a credible, conservative projection aligned with real-world results.

What if I don’t know my exact admin time per order?

You can estimate it based on experience. If in doubt, many contract catering teams spend 15–25 minutes per order handling emails, confirmations, changes, and invoicing. Use a realistic average—this value heavily influences labor savings.

What does “Payback” mean?

It shows how quickly Spoonfed pays for itself. Calculated as the number of months until your savings exceed your subscription cost.