Would buying online ads to promote your catering business be an effective way to reach new customers, or a waste of time and money? Traffic from online advertising is always going to be unpredictable and there are a lot of things that can be done wrong

We got some exciting news recently from The Caterer that Spoonfed has been shortlisted for a Product Excellence Award (PEA) in the technology category. The PEAs recognise excellence and innovation in food, drink and equipment products within the hospitality sector

A quick update on the new Spoonfed office in Denver, Colorado. You may have seen our plans early this year to bring more software development talent to the team and to build up our presence in America

The Spoonfed system is great for handling orders and managing a catering business, but we are often asked what can be done to drum up interest and build the customer base. Knowing that you’ll be able to get every order right and handle more orders is great, but how do you go about getting those new customers

Recent UK dining industry data collected by Cardlytics has shown that spend on delivery rose by 19% in 2018, when the overall industry saw just a 3% increase. A close look at the figures reveals just how powerful food delivery can be

A colleague has pointed out a mistake in the article I have had published in Sandwich & Food To Go News this month. In the third paragraph, concerning Brexit, I wrongly predicted that by the time the magazine was printed and sent out, some kind of progress would have been made

On average, caterers using Spoonfed in 2017 and 2018 saw their revenues grow by 27% last year. Another excellent 12 months of helping caterers scale their business and handle more orders with less

You work hard for your customers’ loyalty and business. That is the bottom line. I was recently looking at the websites of many QSR and restaurant concepts that might be interested in Spoonfed and noticed how they have given valuable “real estate” to software companies or marketplaces