Blog

Stay up-to-date on the latest improvements we’ve made to Spoonfed, and read our take on catering news and trends from around the world. Some food for thought...

by Willie Biggart

Should you be advertising your catering business online?

Would buying online ads to promote your catering business be an effective way to reach new customers, or a waste of time and money? Traffic from online advertising is always going to be unpredictable and there are a lot of things that can be done wrong

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by Alistair Coats

5 Quick Tips for Catering Success

The Spoonfed system is great for handling orders and managing a catering business, but we are often asked what can be done to drum up interest and build the customer base. Knowing that you’ll be able to get every order right and handle more orders is great, but how do you go about getting those new customers

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by Alistair Coats

Confidence in Catering - Promoting your business online

With customers increasingly looking online to decide who to buy catering from, creating a reliable looking brand is more important than ever. But what’s the best way to build up a strong web presence

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by Willie Biggart

How innovative caterers thrive in tough conditions

We have often written in this blog about the benefits of finding additional revenue streams through corporate catering, particularly in these tough times for the industry. Delivering to offices can be a great way to reach new customers

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by Alistair Coats

The Caterer’s Christmas Wish List

Last year, Spoonfed’s Vice President of North American operations, Michael Mayer, wrote a caterer’s holiday wish list asking Santa for things that would make life easier for caterers. We’re happy to say that Spoonfed gave them all their gifts and more

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by Alistair Coats

Improving Catering - How we can change the industry’s macho working environment

The hospitality industry has always been known as a high-pressure environment, with short tempers and harsh words thrown about liberally. But could the staff and skills shortage in the industry be avoided by turning this around

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by Alistair Coats

APIs - Catering systems that are connected

We live in a connected world. Running a catering business can require the use of dozens of separate systems, all run by different companies. It’s only through APIs that these different systems can speak to each other

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by Alistair Coats

Like and Share - How social media can boost catering sales

Are you using Facebook and Twitter to promote your catering? Or could social media actually be holding you back? Most people realise that getting social media right can provide a significant boost to restaurant sales

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by Alistair Coats

Napkins - The secret to catering success

What can you make with napkins? Aside from origami swans, you might be surprised to know that it’s possible to build a prosperous catering company on the flimsy paper throwaways

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by Alistair Coats

Superstitions and Catering

What “superstition” do you believe that is actually true? That was a question asked on Reddit couple of days ago, and the top voted comment was an age-old caterer’s curse

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by Willie Biggart

Email Marketing Made Easy!

Email marketing is an inexpensive and effective way to keep in touch with your customers. And now Spoonfed has made it easy for you to do just that. We've integrated with Mailchimp, one of the world's top email marketing providers

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by Michael Mayer

A Caterer’s (Early) Holiday Wish

Dear Santa, Would it be possible to reach out to last year’s customers and new potential ones with an email campaign well before the holiday season

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by Michael Mayer

Out of Sight, Out of Mind....

You provide great catering - and some of your customers order every day. Others, now and again. Yet others may have ordered from you in the past but now, perish the thought, be ordering from someone else

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by Michael Mayer

Catering and the Cookie Platter!

Sometimes I think there should be a reality show that looks behind the scenes at what goes on in a in a busy catering operation. Cameras capturing what’s happening in the kitchen, in the office as the phones ring, in the van with the drivers

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by Willie Biggart

E-Marketing – Changing How Drop off Caterers Run Promotions

Increasingly, caterers delivering food to offices are utilising email marketing tools as the means by which they communicate their promotions to their customers

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by Bobby Hill

Can This Web-Based Catering Management Software Really Save You Time and Money?

The new kid on the block, Spoonfed is primed to take the catering market by storm. Built by caterers for caterers Spoonfed is a web-based management system enabling seamless integration of orders with production, delivery and invoicing. It allows you to focus on what you do best

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by Willie Biggart

Join us for Lunch!

Please join us for lunch! 2013. Lunch! is the leading UK exhibition for anyone involved in the food-to-go industry. It's a great place to pick up new ideas and keep up to date with what's happening

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