It was Rob Parsons who used the phrase ‘Don’t settle for being money rich – time poor’ What is striking is that having a moment to stop and reflect on things this year is allowing people to consider how they can stop throwing their time down the drain. Many businesses are time poor because what begun as a ‘put up with it’ became a ‘that’s just how we do it’ solidified into an accepted ‘process’.

What do simples, chillax, and whatevs have in common? They were the new words that were added to the Oxford English Dictionary in 2019 and expected to be on everyone’s lips in 2020. Well, that didn’t age well…

Given the seismic impact Covid has had on the hospitality sector, now more than ever before, there is a case for asking whether your business is going to select the correct tool for the job at hand. Tragic though the present situation is, we will come through it - at the other side will be a sector which may well be running on a much reduced staff size. There are many offering online solutions, however by digging deep with Spoonfed, you will discover a system which minimises manual implementation and maximises efficiency.

Would buying online ads to promote your catering business be an effective way to reach new customers, or a waste of time and money? Traffic from online advertising is always going to be unpredictable and there are a lot of things that can be done wrong

The Spoonfed system is great for handling orders and managing a catering business, but we are often asked what can be done to drum up interest and build the customer base. Knowing that you’ll be able to get every order right and handle more orders is great, but how do you go about getting those new customers

With customers increasingly looking online to decide who to buy catering from, creating a reliable looking brand is more important than ever. But what’s the best way to build up a strong web presence

We have often written in this blog about the benefits of finding additional revenue streams through corporate catering, particularly in these tough times for the industry. Delivering to offices can be a great way to reach new customers

Last year, Spoonfed’s Vice President of North American operations, Michael Mayer, wrote a caterer’s holiday wish list asking Santa for things that would make life easier for caterers. We’re happy to say that Spoonfed gave them all their gifts and more

The hospitality industry has always been known as a high-pressure environment, with short tempers and harsh words thrown about liberally. But could the staff and skills shortage in the industry be avoided by turning this around

We live in a connected world. Running a catering business can require the use of dozens of separate systems, all run by different companies. It’s only through APIs that these different systems can speak to each other

Are you using Facebook and Twitter to promote your catering? Or could social media actually be holding you back? Most people realise that getting social media right can provide a significant boost to restaurant sales

What can you make with napkins? Aside from origami swans, you might be surprised to know that it’s possible to build a prosperous catering company on the flimsy paper throwaways

What “superstition” do you believe that is actually true? That was a question asked on Reddit couple of days ago, and the top voted comment was an age-old caterer’s curse

Email marketing is an inexpensive and effective way to keep in touch with your customers. And now Spoonfed has made it easy for you to do just that. We've integrated with Mailchimp, one of the world's top email marketing providers

Dear Santa, Would it be possible to reach out to last year’s customers and new potential ones with an email campaign well before the holiday season

You provide great catering - and some of your customers order every day. Others, now and again. Yet others may have ordered from you in the past but now, perish the thought, be ordering from someone else

Sometimes I think there should be a reality show that looks behind the scenes at what goes on in a in a busy catering operation. Cameras capturing what’s happening in the kitchen, in the office as the phones ring, in the van with the drivers

Increasingly, caterers delivering food to offices are utilising email marketing tools as the means by which they communicate their promotions to their customers

The new kid on the block, Spoonfed is primed to take the catering market by storm. Built by caterers for caterers Spoonfed is a web-based management system enabling seamless integration of orders with production, delivery and invoicing. It allows you to focus on what you do best

Please join us for lunch! 2013. Lunch! is the leading UK exhibition for anyone involved in the food-to-go industry. It's a great place to pick up new ideas and keep up to date with what's happening